THIS IS MY TRUTH

Discover the truth behind the world’s greatest photographers – our ProPhoto ambassadors reveal the secrets behind their vision and success.

What is photographic truth in a digital age?

Five leading photographers explain what truth means to them. Learn how Epson’s photo ambassadors achieve total control over the integrity of their images – from capture to printed result – and ensure each photo conveys the moment, the story, the subject, the location, and above all the photographer's desire to communicate truth. Find out what drives them, discover their tools and techniques, and understand how they ensure their iconic images communicate truth without words.

Charlie Waite

One of the world’s leading landscape photographers, Charlie Waite was born in England, and is famed for his use of light and shade in his images.

David Brenot

Based in Burgundy, David Brenot is a world-famous wedding photographer, travelling worldwide to catch the happiest moments of people’s lives.

Marco Grob

Swiss-born photographer Marco Grob is known for his distinctive portraits and has photographed the world’s most famous people, from film stars to presidents.

Isabel Muñoz

Renowned for her monochrome photos of bodies at rest and in motion, Spanish photographer Isabel Muñoz is based in Madrid and exhibits worldwide.

Stefano Unterthiner

Stefano Unterthiner grew up in the shadow of the Italian Alps, which led to a lifetime interest in zoology and a career as a world-famous wildlife photographer.

Charlie Waite

“It’s important to capture the truth of the landscape in my photography because I want to inspire people to look more and wonder at the beauty around us. A landscape image cuts across all political and national boundaries; it transcends the constraints of language and culture.”

David Brenot

“The truth can be defined as a life story, a moment and an emotion and that is what I try to create in capturing a wedding. I tell a story, a true story of life and love.”

Marco Grob

“Everyone who carries a camera carries a responsibility to record the truth. The best and most truthful portrait photo is the one that captures in one moment the whole story of the person – be it resolution, humour, conflict, determination, pain, weakness... It only takes one moment to see all this. Photography is one of the most accurate and truthful forms of artistic observation. It allows a deeper and close look into a human life and it’s the reason that I became a portrait photographer.”

Isabel Muñoz

“I am a story teller and my aim is to transmit the truth of people, their life, suffering and beauty, through my images. I give them a voice. Truth in photography is all about trust and respect and when I photograph someone and I have that trust, I can tell their story as a witness to their past, present and future.”

Stefano Unterthiner

“Truth in photography can only be revealed by an honest photographer. The photograph shows what the photographer sees or, rather, what they want you to see. Photography is truth, but can also be false, and the photographer is solely responsible for what the image is telling us, or hiding from us. My aim is to show the real truth and my goal is to bring man closer to nature. Having empathy with the wild animals I photograph helps me create images that achieve this.”

CHARLIE WAITE
THIS IS MY TRUTH

“It’s important to capture the truth of the landscape in my photography because I want to inspire people to look more and wonder at the beauty around us. A landscape image cuts across all political and national boundaries; it transcends the constraints of language and culture.”

Focus on: Landscape

My camera: Hasselblad 503cw

My Printer
is a SureColor SC-P9000 which has recently replaced an Epson Stylus Pro 9880 model. I have been using Epson printers for 20 years because I like how they behave with my work and depend on their reliability. Every time I get a new model, I am increasingly struck by their ability to deliver prints that have exact parity with my creative intention.

The truth about printing photographs
“The print is the photograph’s rightful inheritance and I believe, if you make your own photograph, you must make your own print. I never forget the first print that I printed on an Epson years ago; a panoramic of Lake Titicaca. It was an epiphany moment and I was overwhelmed as it came out of the printer because it took me right back to the very happy state of mind I was in when I made it. A print has that power; it gives you a more profound connection, a full engagement with your image.”

Charlie Waite

This is my truth

“It’s important to capture the truth of the landscape in my photography because I want to inspire people to look more and wonder at the beauty around us. A landscape image cuts across all political and national boundaries; it transcends the constraints of language and culture."

Charlie Waite

click to zoom
© Charlie Waite

The truth about this photo

"This is one of my most favourite photographs. Romance, nostalgia and sorrow came to my mind when I arrived here. Splatterings of orange lent a little warmth to a brutally cold Christmas day morning. I wondered how much time would pass before more hard frosts would eventually cause this dwelling to crumble; I knew there would be no one to prevent it from doing so."

Charlie Waite

Charlie Waite uncovered

Originally an actor, Charlie Waite couldn’t resist the lure of landscape photography. During the last 28 years Charlie has visited over 40 countries, photographing beautiful and atmospheric locations and views. Today he is one of the world’s leading landscape photographers and his photographs are held in collections all over the world. His passion for the art of landscape photography and desire to provide a showcase for those who share his passion inspired him to launch the prestigious UK Take a View: Landscape Photographer of the Year competition in 2007 followed by the US competition in 2014.

Full article

Top tips

  • The viewer needs to believe in the image

    At the time of making the image in camera, try and previsualise the finished print on the wall. Don’t neglect the histogram as it relates to any potential printing considerations. The viewer needs to believe in the image. Don’t ask the viewer to accept something in the landscape that could never have been. The viewer should not have a single misgiving about the print otherwise the relationship between viewer and image is forever broken.

  • Accuracy in camera

    Look at what can be done in camera in pursuit of correct exposure. Endeavour to make the image in camera work without too much anticipated post-production. The aim is more accuracy in camera; less time in front of the monitor.

  • Finding balance

    Look at where shadows are and how deep they are. It is surprising how deep black “nothingness” can dominate a photograph as much as unwanted blown highlights. Find a balance. Squint to evaluate brightness range. It is the best way to see whether it is too great for the capacity of the sensor or film to record.

  • Light is everything

    A photographer must be acutely aware of the nature and quality of light and how the light is falling on the subject. Look at the way and the degree in which some surfaces reflect and absorb light. Light is everything. Have a love affair with light.

  • Strive for more intentionality

    Attend to everything and let everything attended to be either intended or not intended or accepted to be there. Strive for more intentionality and less serendipity.

  • Artistic intentions

    Try and ensure that that the finished print has parity with your initial artistic intentions.

Behind the photograph by
Charlie Waite

See what goes into making an award-winning photograph with Charlie Waite

My moment of truth

“I was looking at a house to buy when I was 35 and the owner asked me what I did. Instead of saying an out-of-work actor I said, ‘landscape photographer’, which was just a hobby at the time. He turned out to be director of Illustrated Books at Weidenfeld and Nicolson and asked to see my portfolio. I went on to produce 35 books with him and many other publishers. It was an extraordinary moment and my life changed in a heart beat.”

Charlie Waite

DAVID BRENOT
THIS IS MY TRUTH

“The truth can be defined as a life story, a moment and an emotion and that is what I try to create in capturing a wedding. I tell a story, a true story of life and love.”

Focus on: Weddings

My camera: Nikon D850 and F6, Contax 645 and a Mamiya 67 RZ Pro

My Printer
is a SureColor SC-P6000, which I use to make large-format 60 x 90cm fine artprints. I absolutely love it.

The truth about printing photographs
“If you want to be a true photographer and a true artist I believe you have to print your photographs. A printed photograph is exceptional. It has real impact and becomes a piece of art that you can touch, display and look at to truly remember the emotion of a special moment.”

David Brenot

This is my truth

“The truth can be defined as a life story, a moment and an emotion and that is what I try to create in capturing a wedding. I tell a story, a true story of life and love.”

David Brenot

click to zoom
© David Brenot

The truth about this photo

“I took this picture of the bride and her mother just after the wedding ceremony. I love the real emotion on the mother’s face at an important moment in her life, when her daughter gets married. I love many of my photos because they capture different moments of truth, but this one is particularly special. The emotion is unique. This moment is unique.”

David Brenot

David Brenot uncovered

Award-winning wedding photographer David Brenot has built a global reputation for capturing the true emotion of weddings through his rich, elegant and contemporary photographs. The photograph and the print are equally important to him and his success.

Full article

Top tips

  • Discreet, quick and attentive to every detail

    To capture the best natural images at a wedding you must be discreet, act quickly and pay attention to every detail. The moment, the composition and the light must all be right when you take the shot.

  • Post-production stages are very important

    In post-production I isolate the subject and enhance the composition and light. The post-production stages are very important. It's not just retouching to improve the skin or removing an item from the photo. Post production allows to increase the visual impact of a photo, for example by dodge and burn. This phase will make it possible to give life to a photo to transform it into a work of art.

  • Printer, inks, fine art paper and the right frame

    To produce a perfect print, make sure you choose the best photographic printer and inks, a good fine art paper and the right frame. Sounds simple, but all these combine to deliver the best result.

  • The advance mode in Epson’s driver

    Thanks to the simplicity of the Epson driver, for setting up all the parameters for a perfect print, I can easily use the advance black and white mode for mono and atmospheric prints. This is the result of the high-quality formulation of Epson’s UltraChrome HDX ink, but also the presence of 4 shades of black (Mat, Photo, Light Black, Light Light Black). This gives photographers the ability to reproduce, in a matter of a few clicks and options to tick in Epson’s driver, perfect gradients of black on Fine Art Paper. The perfect B&W print is at the tip of your fingers! Give it a try, even on very colorful images.

  • Epson Colour Calibration utility

    What can really be appreciated for a professional photographer who is very strict on colorimetry is that consistent colour reproduction is guaranteed, time after time and without the need for expensive add ons. By using the Epson Colour Calibration utility, I am sure that the vision I embrace and the colours I want to reproduce are exactly as I imagined them during the shooting, and when retouching the photos.

  • Always use ICC Profile

    The quality of the printing also depends on the chain of production during the printing: screen, computer and printer have to “speak” the same language. That is why the use of ICC profile is mandatory for the printer to interpret exactly what it should print. By using ICC profiles, you make sure your print color will reflect exactly what is displayed on the calibrated screen.

  • Take care of costs

    As a professional photographer making a living out of printed photography, it is also crucial to think about costs. Thanks to Epson’s tools, such as LFP Ink Cost Calculator, it is very easy to calculate costs of production and have a clear view on how cost-efficient printing can be.

  • Arrange your studio as a professional

    Epson’s SureColor SC-P6000, even though it is a 24’’wide printer, is very slim and designed to fit any studio, thanks to its new design. It is very enjoyable to be able to produce large format within my studio, while still having space for shooting and concentrating on other activity. Give yourself some space for creation! The way your workstation and printer are set up in your studio has also an effect on your production process: think Design and ...

  • ... Concentrate on your work, not the printer

    Time constraints are also part of the job. On that side, it is not complicated to print on large format, from a computer or a Mac Book Pro. Technically, the printer is excellent with its unmovable Epson TFP PrecisionCore printhead, reducing maintenance and offering high quality printings. With the choice of 350ml and 700ml individual cartridges, it enables me to make longer print runs between cartridge replacements. No more downtime during long production processes!

My moment of truth

“Meeting the American photographer David Jay in 2006 was a decisive moment in my career. He showed me that wedding photography could be artistic and that’s the path I decided to take.”

David Brenot

MARCO GROB
THIS IS MY TRUTH

“Everyone who carries a camera carries a responsibility to record the truth. The best and most truthful portrait photo is the one that captures in one moment the whole story of the person – be it resolution, humour, conflict, determination, pain, weakness... It only takes one moment to see all this. Photography is one of the most accurate and truthful forms of artistic observation. It allows a deeper and close look into a human life and it’s the reason that I became a portrait photographer.”

Focus on: Portraits

My camera: Hasselblad H6D-100c with 100MP

My Printers
are are a 64-inch Epson Stylus Pro 11880 and two 17-inch Stylus Pro 3880 printers which I am now updating with a couple of SureColor SC-P800 models and a SureColor SC-P20000.

The truth about printing photographs
“My view is that if you don’t print you won’t grow as a photographer. It’s the only celebration of your work that you will have. Photography slows down time and prints – especially big prints - slow down time even further and you often see things you never saw before. They are moments in time and you can only experience the real detail of that moment in a print. A print is priceless because it gives time back to us.”

Marco Grob

SureColor SC-P800 and SC-P20000

This is my truth

“Everyone who carries a camera carries a responsibility to record the truth. The best and most truthful portrait photo is the one that captures in one moment the whole story of the person – be it resolution, humour, conflict, determination, pain, weakness... It only takes one moment to see all this. Photography is one of the most accurate and truthful forms of artistic observation. It allows a deeper and close look into a human life and it’s the reason that I became a portrait photographer.”

Marco Grob

click to zoom
© Marco Grob

The truth about this photo

“Everything changed when Time asked me to photograph Secretary Hillary Clinton in Washington for the front cover in 2009 – my first cover for the magazine. Her power is evident in the photograph, which shows her drive and determination and the pressure she must have been under. It was a breakthrough moment for me and my career.”

Marco Grob

Marco Grob uncovered

It was only after 20 years as a still life photographer in Switzerland that Marco Grob decided to pursue his true passion – photographing people. He moved to New York in 2003 and gradually built up an impressive portfolio and reputation. “It wasn’t easy but everything changed when my photograph of Hillary Clinton appeared on the front cover of Time magazine in 2009,” says Marco.

Full article

Top tips

  • Find your sweet spot

    There will be portrait styles that you particularly like – but don’t copy others. Find your sweet spot but don’t overdo it, just keep it simple and let your intuition guide you. Plus, magazines love white backgrounds for their cover shots so they can easily add titles.

  • Post-production is a nasty thing

    Post-production is a nasty thing and it dilutes the truth of a photograph. Do it only because you must do it, such as deleting a nose hair.

  • Detail is important

    Detail is important to me because there is no hiding from the truth. So, I love to shoot with an 8x10in Hasselblad camera because it captures extreme detail and allows me to produce extraordinary images.

  • Get to know your printer really well

    It’s important to get to know your printer really well and essential to use a good RIP so you can control colour profiles and screening, etc, and obtain excellent and repeatable quality printed images.

My moment of truth

 
"My moment of truth came at 5.31pm on April 25th, 1985 when I decided to give up the music business and become photographer."

Marco Grob

ISABEL MUÑOZ
THIS IS MY TRUTH

“I am a story teller and my aim is to transmit the truth of people, their life, suffering and beauty, through my images. I give them a voice. Truth in photography is all about trust and respect and when I photograph someone and I have that trust, I can tell their story as a witness to their past, present and future.”

Focus on: The human being

My camera: Depending on the work I use different cameras. When I use film cameras I work with a Hasselblad H1 and Fuji Acros 100 film, in 35mm I use a Canon 5D Mark IV, and I am now working with a Fujifilm GFX 50S.

My Printer
is an Epson Stylus Pro 11880, and I am now looking to upgrade to an Epson SureColor SC-P20000.

The truth about printing photographs
“Print is like the last stroke of a painting, it completes my story and it’s really, really important to me. As well as looking at an image, it’s important to feel it too.”

Isabel Muňoz

This is my truth

“I am a story teller and my aim is to transmit the truth of people, their life, suffering and beauty, through my images. I give them a voice. Truth in photography is all about trust and respect and when I photograph someone and I have that trust, I can tell their story as a witness to their past, present and future.”

Isabel Muňoz

click to zoom
© Isabel Muňoz

The truth about this photo

“Through the art of photography we can say things that cannot be said or are too hard to say. Under the Pol Pot regime, 90% of Cambodia’s artists were killed, including most of the Royal Court Ballet classical dancers – only 3 survived. These dancers suffered horrible violence but dance is deep in their culture. I try to find and isolate a story behind every image and this image of a Khmer dancer’s arm and hand taken in 1996 is close to my heart. This dancer had lost her daughter and experienced dreadful injustice but could still convey the beauty and essence of the dance which is important to her in this gesture.”

Isabel Muňoz

Isabel Muňoz uncovered

Isabel Muñoz is renowned for her highly atmospheric images, where she aims to capture the in-depth truth of the human being at rest and in motion. Based in Madrid, Spain, she travels the world looking for cultures and groups to photograph, and these show an incredible diversity, from tango dancers to warrior monks, bullfighters, Mexican immigrants and tattooed prisoners.

Full article

Top tips

  • Create a workflow that enables you to achieve the results you want.

  • Always try to implement the same workflow to ensure you can produce similar results and a coherence in your work.

  • And the most important, use a printer, ink and paper that are proven to produce durable digital prints over many years.

My moment of truth

"Thanks to Joel Brard, who discovered my work in the Mois de la Photo back in 1990, I had the opportunity to meet Christian Caujolle. I would say this was the key moment that set my career as a photographer."

Isabel Muňoz

STEFANO UNTERTHINER
THIS IS MY TRUTH

“Truth in photography can only be revealed by an honest photographer. The photograph shows what the photographer sees or, rather, what they want you to see. Photography is truth, but can also be false, and the photographer is solely responsible for what the image is telling us, or hiding from us. My aim is to show the real truth and my goal is to bring man closer to nature. Having empathy with the wild animals I photograph helps me create images that achieve this.”

Focus on: Wildlife

My camera: My favourite camera is always the latest one on the market that brings new features and improvements, and hopefully helps me create better images.

My Printer
is a SureColor SC-P9000, and I particularly like the rendition and colour fidelity it produces, especially on matte paper.

The truth about printing photographs
“Printing is the final phase of the photographic process and without it, the photograph remains unfinished. In the digital era, printing allows photographers to become craftsmen once again and hold the image in their hands.”

Stefano Unterthiner

This is my truth

“Truth in photography can only be revealed by an honest photographer. The photograph shows what the photographer sees or, rather, what they want you to see. Photography is truth, but can also be false, and the photographer is solely responsible for what the image is telling us, or hiding from us. My aim is to show the real truth and my goal is to bring man closer to nature. Having empathy with the wild animals I photograph helps me create images that achieve this.”

Stefano Unterthiner

click to zoom
© Stefano Unterthiner

The truth about this photo

“I worked on the ‘Spirit of the mountains’ project for two years to tell the story of ‘my’ mountains in Northern Italy, their mysteries and wealth of wildlife. When I took this, it had just stopped raining and the clouds were slowly rising from the valley below. I was shooting a flock of Alpine choughs when the bearded vulture appeared, moving ghost-like across the mountainside and disappearing again into the clouds. The vulture used to be extinct here and has only recently returned. This image tells the story of the mountains and the success of conservation without artifice or post production. Nature, and true photography, don’t need it.”

Stefano Unterthiner

Stefano Unterthiner uncovered

Stefano Unterthiner started his career as a zoologist, but his ever-present camera soon persuaded him to change his hobby into his profession. Today, he spends his time travelling in search of new subjects for his stunning wildlife photos, living close to them for long periods of time.

Full article

Top tips

  • Composition is the essence of photography

    When photographing wildlife, it’s important never to interfere or interact with them, just remain a spectator. When choosing my subject and composing the shot, it’s important to find an original image, a framing that's distinct and able to show my subject in a different and innovative way. Composition is the essence of photography.

  • RAW never lies

    I always shoot in RAW, the digital ‘roll of film’, to retain the integrity of my images. RAW never lies!

  • The power to communicate

    When choosing an image to print, it doesn’t necessarily have to be the best or the nicest one, but the one that has the power to communicate. I do very little post-production. I like low saturation and low contrast photographs. The post-production work I do allows me to make my images more faithful to what I saw. Cameras don't yet have the ability of the human eye, and post-production, if done with honesty, helps make the images more truthful.

  • As faithful as possible

    When choosing an image to print, it doesn’t necessarily have to be the best or the nicest one, but the one that has the power to communicate. I do very little post-production. I like low saturation and low contrast photographs. The post-production work I do allows me to make my images more faithful to what I saw. Cameras don't yet have the ability of the human eye, and post-production, if done with honesty, helps make the images more truthful.

My moment of truth

“My moment of truth was when my first story was published in National Geographic magazine in 2009 after spending five months photographing penguins.”

Stefano Unterthiner

UK Photo ambassadors

We work with some of the UK’s leading photographers. Here’s what some of them had to say about the importance of print!

Charlie Waite, Landscape Photographer & Epson’s UK Photography Ambassador

“Printing is the difference between taking a cursory look at an image on a tablet and a captivating centre piece of a room, which becomes a talking point. Print is the photograph's rightful inheritance and I choose Epson every time.”

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Tim Wallace, Commercial Vehicle Photographer

“I have trusted Epson with my colour printing from the very beginning of my career. Their consistent quality and output is a highly valued part of my workflow”

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Paul Gallagher, Landscape Photographer

“It is exciting to see my images on a screen, but they only come to life when printed using my Epson printers”

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David Lund, Commercial Photographer

“There’s only one choice of printer for my work… Epson every time”

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David Stanbury, Wedding Photographer

“As a professional portrait & wedding photographer I am constantly judged on my final product…. That’s why I use Epson”

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Nat Coalson, Fine Art Photographer

“For decades I’ve counted on Epson printers to make exhibition prints of the highest standard, both for my own work and my clients. My Epson printers always provide exceptional reliability, speed and quality”

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Find your truth with our photo printers

SURECOLOR SC-P6000

The SureColor SC-P6000 is a versatile 24-inch photo printer and proofer that allows you to create professional prints and proofs of the highest quality. The SC-P6000 comes with an eight-colour ink-set and an Epson TFP PrecisionCore printheazd for accurate and long-lasting results. As well as offering the latest technology and a wide range of features, this printer is quick to set up and easy to use.

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SURECOLOR SC-P9000

Designed to create both high quality proofs and excellent photographic and fine art prints, the SureColor SC-P9000 is a versatile 44-inch photo printer and proofer. Able to reproduce 98% of Pantone-certified¹ colours accurately, the SC-P9000 comes with an ten-colour ink-set and an Epson TFP PrecisionCore printhead for accurate and long-lasting results. As well as offering the latest technology and a wide range of features, this printer is quick to set up and easy to use.

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SURECOLOR SC-P20000

Designed by one of the leading names in top quality photographic prints, the SC-P20000 large-format photo printer combines high productivity, superior quality and ease of use in one comprehensive package. Aimed at photo labs, high street photo and copy shops and creatives looking for an in-house solution, the SC-P20000 can create high-quality photos, POS and signage, among other materials.

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SURECOLOR SC-P800

Experience more printing flexibility than ever before, and expand your creative capabilities with the high-quality, feature-packed SureColor SC-P800. With its slim and elegant design, the SC-P800 sets a new standard for A2+ photo printers, and despite its compact size it can produce very large panoramic prints using an optional roll unit. The SC-P800 is the perfect tool for your professional printing needs, so whether you’re a photographer, artist, agency or architectural office, it will produce professional-quality prints guaranteed to impress your clients.

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SURECOLOR SC-P5000

Designed for proofing, fine art and photography applications, the SC-P5000 can be selected with a violet or LLK inkset, and can achieve near-perfect colour matching of up to 99% of Pantone Solid Coated Colours2. The SC-P5000 uses Epson’s latest Ultrachrome HDX inks to make crisp, high-resolution prints which offer outstanding lightfastness. It also has a range of new features for reliable day-to-day operation and minimal maintenance, including new covers and seals to limit dust intrusion, an improved automatic nozzle check and a guided cleaning procedure.

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Epson media

Premium photographic papers

Whether you work in monochrome or vivid colour, and prefer glossy or matte media, Epson offers a range of photographic papers designed to produce outstanding results every time.

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Landscape Photographer of the Year Competition

Are you a landscape photographer? Then why not enter the Landscape Photographer of the Year Competition for which Charlie is a judge. Click here to see the 2017 winners and for more details. Entries for 2018 opens in June.

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Epson in action

The Photography Show, 17-20 March 2018

See Epson’s complete range of high-quality, photographic print and scan solutions. If you are passionate about photography, either an enthusiast or a well-seasoned professional photographer, visit our stand to find out how to make the most of the images your capture.

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Epson aligns itself with key photography trade institutions and bodies including The Guild of Photographers, Master Photographers Association and the Photographic Alliance of Great Britain (PAGB).

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    A New Horizon for Art

    Digigraphie® by Epson will open a whole new horizon of possibilities. Thanks to Digigraphie? the art world can now utilise the advantages of digital technology.

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    1. PANTONE® is the property of Pantone LLC. 98% coverage of PANTONE FORMULA GUIDE solid coated palette based on Epson Proofing Paper White Semimatte, printed with Epson printer driver at 2880x1440dpi. PANTONE coverage may vary when printed with a third-party RIP.
    2. The Epson SC-P5000 printer with violet inkset is capable of achieving 99.0% of PANTONE® Solid Coated Colours when used in conjunction with Epson Proofing Paper White Semimatte and Epson ink. The Epson SC-P5000 printer with LLK inkset is capable of achieving 98.8% of PANTONE® Solid Coated Colours when used in conjunction with Epson Proofing Paper White Semimatte and Epson ink.