YR STORE AND BAPE POP-UP
YR Store opens pop-up in Selfridges
Renowned print specialist YR Store, in collaboration with Japanese streetwear brand A BATHING APE®, installed a pop-up within Selfridges, Oxford Street, offering customers the chance to design their own personalised t-shirts using Epson SureColor direct-to-garment printers.
Located on the menswear floor of the prestigious store, the YR x A BATHING APE® installation offered a once in a lifetime opportunity for consumers to delve into the iconic BAPE® pattern archives to create their own customised unisex premium t-shirts for adults and children.
The t-shirt designs were printed in-store, while customers waited, using Epson’s SureColor SC-F2000 direct-to-garment printer. Featuring Epson’s durable TFP printhead, the SC-F2000 is capable of printing a single white t-shirt in 27 seconds, so production is quick without sacrificing print quality. The printer is also easy to use and operate by just one person – making it ideal for the retail environment.
Using Epson’s UltraChrome DG Ink, the SureColor SC-F2000 produces outstanding images with vibrant colours, intense blacks, sharp contours and smooth gradations. The printed area on the fabric remains soft yet hard wearing and its excellent light- and wash-fastness, as well as its stretch resistance, makes it the ideal choice for t-shirt applications.
“Bespoke and customisation are key to our brand’s identity and this collaboration with such a respected streetwear brand like BAPE® allowed us to offer our customers something completely different,” says YR Store Creative Director Tim Williams. “Working with Epson technology meant we could provide the highest quality product in super-fast time, offering customers a great retail experience and their own unique garment – a collector’s item even.”
All t-shirts are made of BAPE® white super-fine cotton with a choice of twelve iconic BAPE® camo patterns, colours, letters and numbers. Visitors to Selfridges stores in Birmingham and Manchester were also provided with the same in-store design experience.
www.bape.comAbout YR Store
YR (pronounced Your) is the brainchild of interactive digital specialists Luma, whose work includes cutting-edge digital store and event concepts for the likes of Nike, MTV and New Era. YR creates live garment print installations which feature interactive touch-pods, and the world’s only live all-over digital printing process. The YR Store experience offers designers and the general public the opportunity to create one-off patterns and prints and produce their work onto high-quality garments to take away within minutes – either in selected stores or delivered within 24 hours of order via their fully interactive iPad and iPhone app.
Follow daily YR updates via Instagram at @YRSTORE, news updates via Twitter @YRSTORE and online at YRSTO.RE