Renaud Distribution chooses LabelWorks LW-400 label printer

Providing decorative ribbons for florists with LabelWorks

Renaud Distribution chooses LabelWorks LW-400 label printer

To give its customers the opportunity to stand out, Renaud Distribution chose Epson's LabelWorks LW-400 label printers.

Say it on satin

For an anniversary, a special occasion or simply to make a loved one feel special, giving flowers is one way of making someone happy and bringing a smile to their face.

And what better than a bouquet tied with a ribbon in their favourite colour with their initials on it? Renaud Distribution has found the solution for that.

This wholesaler for florists' supplies and decorative accessories offers its customers a simple and ultra-quick personalisation tool: the LabelWorks LW-400 label printer.

Lightweight and portable, it is specially designed for one-handed use, making it an essential asset for retailers gave confidence to Renaud Distribution who, above all, looks for solutions to be efficient and responsive to achieve satisfied customers.

For better and not for worse!

The demands of the world of decoration involve being responsive: you have to know how to innovate, while offering a wide range of products to suit all tastes.

"Our customers look for a wide variety of offers but also products that are on trend that allow them to stand out. We carry a wide range of more than 30,000 product codes and we are constantly on the lookout so that we can offer new, innovative products,” explains the purchasing manager at Renaud Distribution.

“This is one of the reasons that made us choose Epson’s LabelWorks label printer. It’s extremely easy to use and, as it requires only a very small investment up front, it provides a quick return on investment. It’s a real added value for the shops that want to stand out by offering personalisation,” continues Delphine Brisson.

Being on trend and exceeding expectations

“In our business, we are currently seeing a strong demand for personalisation and the 'hand-made'," explained Brisson A trend that can be seen elsewhere in many areas, such as fashion, food and beauty.

"We've sought to offer a way of helping florists and interior decorators transform their own creations into unique pieces. They can, for example, add a personalised and exclusive message to their bouquets, that is much more original than a traditional greetings card," Brisson added.

Epson's LabelWorks printer offers a huge number of ways to personalise a label: four font types, give character sizes, 487 symbols, 87 borders and 10 styles including bold, italics, relief and shading, will meet all labelling needs.

For Renaud, working with Epson is proof of its professionalism and quality service: "Each salesperson and representative is well-trained in how to use the LabelWorks label printers, which is a real plus when it comes to convincing our customers.

"Epson is also extremely flexible: we've been able to negotiate the supply of an exclusive colour of ribbon not available to the French market."