ROISSY COPY: KNOWING HOW TO DIVERSIFY

ROISSY COPY: KNOWING HOW TO DIVERSIFY

ROISSY COPY: KNOWING HOW TO DIVERSIFY

After starting out in reprographics, Roissy Copy integrated new technologies in order to keep moving with the times. The company soon went from B&W to colour printing, then to large format six years ago. Today they use dye sublimation as well as make copies of CDs/DVDs.

It's all about the volume

Roissy Copy, established in 1990 by Patrick Boudaud, employs five people all at one production unit, achieving an annual turnover of about EUR1.2 million (£950,000).
Noticing that volumes of B&W work began dropping regularly from 2008, while colour printing orders did not sufficiently make up for this decline, Patrick Roubaud set out in search of new markets and therefore new equipment. His starting point was the realisation that "there is an evolution in communications, because more and more customers are looking for variety, diversification and originality". POS seemed to fulfil these requirements. "We realised that there was a market because there were requests from our customers. But it was a different mode of communication," he says.
The company's initial investment in a large-format flatbed printer with UV printing and cutting soon showed its limitations, "because the volumes printed were too high and worked out to be too expensive – we were soon producing 500 m2 per month, with occasional peaks of 1,500 m2". Patrick Boudaud then began looking for additional equipment.

Epson printers enter the scene

"We always review the potential of equipment before buying and testing it to assess what we can do with it. We want to be sure that we're using it correctly before actually targeting the markets. That can take time, but you have to realise that customers don't give many second chances to new products that are of bad quality," he points out.
Patrick Boudaud sought information from colleagues. "I saw what worked well. The SureColor SC-S50600 had a well-established reputation," he remarks. He therefore initially bought a Stylus Pro GS6000 for outdoor printing on vinyl (eight colours), canvas, vertical banners, etc. two years ago. More recently, he bought a SureColor SC-S50600 (two times four colours without white) dedicated to printing on paper, posters for bus shelters, etc. to go with it. "Having two very similar 64 inch printers for different markets enables us to keep the settings in place for each one and dedicate each one to different types of applications," he adds.

"Through the specialist press, I learnt a few months ago that there were possibilities to develop new communication products. So I invested in a SureColor SC-F6000 for dye sublimation and a SureColor SC-F2000 for direct printing on T-shirts. I also bought all the supplementary equipment for each type of printing," he adds.

Installing Epson solutions

"I bought the SureColor SC-S50600 from Fuji France, which is an Epson reseller. For the SureColor SC-F6000 for dye sublimation and the SureColor SC-F2000 for T-shirts, it was Promattex who sold us everything," Patrick Boudaud explains. "Getting familiar with all of this equipment was very quick, so we were able to launch production immediately afterwards," he says.

Mastering sublimation

"Sublimation is where the scope of possibility is widest, because the potential applications are vast in number," Patrick Boudaud explains. With the SureColor SC-F6000, Roissy Copy produces smartphone and iPad shells, mugs and all sorts of other objects, as well as T-shirts printed on polyester. The company also produces hats, for example, for the last France vs Ireland rugby match on 15 March 2014.
"For the time being, we're only using sublimation to produce objects and T-shirts through small prints that we trim, but we're intending to make full use of the printer's capabilities by producing larger sizes," he says. Using the SureColor SC-F2000 is very simple – it takes less than 30 seconds to print a cotton T-Shirt, then the same amount of time for the transfer. Once the first T-shirt is done, the next one is started immediately afterwards. We use high-quality cotton so the finish is more flattering. The printing is perfect and very precise. With black cotton, we add a layer of white before the actual print – that way you get a glossy finish. "The SureColor SC-F2000 is an excellent product," Patrick Boudaud concludes.

The future: the web, 3D and labels

All of the printing equipment used by Roissy Copy is operated from all workstations via two Caldera servers for failure prevention. Everything is managed by print queues. Backups are done on site and also remotely.
"We haven't had any IT integration problems with Epson's solutions, because we understand the manufacturer's philosophy, allowing us to save time," Patrick Boudaud explains. The same goes for the reliability of the products, which we can attest to because we always use higher-spec equipment than that provided by the supplier." "That might come from the fact that with all the products we sell, we always try to produce them in their entirety ourselves," he adds.

The large-format printing for the communication panels that we produce each year on the Epson machines for Roissy Town Hall (130 pieces) last longer than Epson states. We have one example that's more than three years old which is still absolutely visible, despite being kept outdoors at first.
What's in store for the future? Roissy Copy is in the process of creating a website for online sales so that consumers can buy its communication objects (mugs, T-shirts etc.). The company is also interested in 3D printing and is looking into whether the markets for labels, which are increasingly simple to produce, are another area to step into.