Art brings cultures closer together

Photography exhibition sponsored by Epson at the Embassy of Japan

Art brings cultures closer together

Photographers from Israel and Japan in a joint Epson exhibition

DISTANCE photography exhibition at the Embassy of Japan

The close links between Japan and Israel are no secret. A visit held by the Israeli PM Binyamin Netanyahu in Japan during 2014 was intended to strengthen these links, and the reception held by the Japanese PM Shinzō Abe for Netanyahu and his entourage was warm and cordial. Beyond business meetings with leading players in the Japanese industry and with senior figures in the economy, and talk of economic cooperation, both parties addressed one topic that is just as important – the strong and long-term cultural links between the two countries.

In the country of Israel, the Embassy of Japan is one of the markers par excellence of this connection. Cross-cultural events are held there, from culinary events to art exhibitions. One of the central events held recently at the embassy, which also attracted a lot of public interest, was a photography exhibition called DISTANCE, presenting current photographers from Israel and Japan. The exhibition, sponsored by Epson Israel, showed the work of Israeli photographers done in Japan and also the work of Japanese photographers in Israel, with all the large-scale works in the exhibition printed using Epson systems.

According to the exhibition’s curator, Jana Odonopozov, the exhibition placed themes of otherness, distance, proximity and identification on the agenda for discussion, has contributed greatly to tightening the cultural links between Israel and Japan and has brought the Israeli public closer to current Japanese art.

The large and prestigious project was led by studio HC Editions, a highly regarded Israeli studio specialising in art printing which acts as a one-stop shop for photographers and artists seeking advice and solutions in the areas of scanning, printing and finishing of art works, while meeting the strict international standards for museum conservation.

Studio HC Editions deals with various productions such as creative work for exhibitions, catalogue printing, digital exhibitions, preparing portfolios and printing works in various and unique limited editions. They offer the artist a variety of scanning options, a wide range of media for accurate and quality printing at any size, whether one-off printing or producing several copies in a limited edition, along with a wide spectrum of papers and materials that meet the international standard for the conservation of art works.

In the past five years, studio HC Editions has been proud to display the Digigraphie standard which it has been awarded, which indicates that the printing process and paper selection done there ensures the best printing quality in the world, which adds great value to each art work produced and opens up varied production options. The studio is able to print on various media such as textile, metal or paper of various sizes and many textures, a factor that offers additional design aspects to choose from.

“The world’s leading studios in the field of exhibition production choose to work only with Epson printers. Therefore it was natural and obvious for us that for a photography exhibition at the Embassy of Japan, they would choose a studio that uses Epson technology,” says Ori Sade, owner of studio HC Editions.

Epson solutions

Ori Sade, owner of studio HC Editions, uses three EPSON printers: A Stylus Pro 4900, which he uses for printing sheets, double-sided printing etc. Its uniqueness is in its paper management technology that makes printing convenient and easy. The printer, which is fitted with smart automation mechanisms and prints at up to 30 square metres per hour (up to A2 size), requires little maintenance, making it a workhorse. It uses no fewer than 11 UltraChrome HDR inks and TFP printing heads (features also found in the company's wide-format printers) that give a professional finish to every single print run. Further advantages: the ability to print on a wide range of media, including canvas and art paper, at a thickness of up to 1.5 mm. This printer also won one of the industry’s most prestigious awards: the Photokina STAR. This award was given, according to the international judges, for “innovation, pioneering technology, leadership in the imaging market, compact design, accessibility and very impressive performance”.

The Stylus Pro 9900 “is the first ever Epson printer I purchased, and without a doubt one of Epson's best printers," says Sade. The printer has an improved ink formulation, a new printing mechanism and a wealth of new technologies, which makes it ideal for the highest quality art and photography applications.

The Stylus Pro 11880 – comprising new standards for printing in a wide format of up to 64 inches, the new Micro Piezo TFP ink head technology, superb filtering of intermediate tones for improved picture quality, perfect colour and black-and-white prints, speed, ease and reliability – is the perfect solution for large print jobs. It features front loading of media, robust Micro Piezo print heads that don’t wear out and require no replacement throughout the printer’s service life, and a direct media feed route that allows printing on art paper, fabrics and media at a thickness of up to 1.5 mm.

"Epson's printers are the best in the field of fine art, art production, printing for artists and printing for galleries. They are the best for both colour range and resolution,” states Sade.