Belgian fashion brand Musketon discovers the SC-F2000

Musketon discovers the flexibility of Epson's fabric printer

Epson's latest fabric printer offers unlimited creative possibilities and flexible production possibilities

Background

Bert Dries, aged 24 years old, is a talented illustrator who started working under the name 'Musketon' five years ago. Well established in the electronic music scene, he's been working as an illustrator for Lektroluv records developing artwork for lots of musical talents. He's developed artwork for DJ Dr Lektroluv, and his illustrations have also been a hit for the American DJ and producer Steve Aoki, amongst others. Alongside these illustrations, he's also started a clothing range with his own designs, and he became a household name to many with Angrybear t-shirts and jumpers two years ago. Musketon is now also designing shirts for sports giant Nike, with Nike's Air Max 90 playing a key role. It has become known as an innovative and fresh Belgian brand with a strong international reputation.

Current situation and requirements

Musketon has used various forms social media from the outset. It's a resource that's used primarily to test the potential success of a certain design in a community consisting of (potential) customers and other interested parties, and seems to be the best method for boosting sales and appealing to an international audience.
Screen printing is the most common method for printing t-shirts and jumpers amongst foreign suppliers, because the cost of printing limited quantities is otherwise too high. To keep the cost of the end product down, a minimum of 50 items need to be produced for each design. For a fashion brand that's just starting up, this means a certain amount of risk every time. There's always a bit of guesswork involved in knowing whether a certain product will sell well or not. If it doesn't, it's important to ensure that the products can be stored and sold at a later date.

Solution

Flexibility is crucial in many areas of industry. Musketon found the flexibility it needed when it started using the SC-F2000, Epson's new fabric printer. Bert Dries explains: "Creativity has always been our main focus. Musketon products will never be mass-produced. Taking the limited quantities of our products into account, it's very important for us to know how to limit production costs. With the new fabric printer, we can first print just a few t-shirts and present them to our audience on social media before we have a large number produced externally. This enables us to test a particular product's potential, so that we keep the risk of having unsold products to a minimum."

Benefits

Bert Dries details the benefits of working like this: "The quality of the SC-F2000 is excellent. It's important for me as an illustrator that the print on the t-shirt looks exactly the same as my design on the screen. Printed on textiles, the colours are exactly the same without there being any limit to the number of colours we can use. For me as an illustrator, the SC-F2000 offers a lot more creative possibilities; they're actually unlimited now. Each design can be easily tested on a few products without us immediately being confronted with having to produce a run of 50, which could later prove to be unsuccessful. This solution provides flexibility that we didn't have before and we can respond to our audience's expectations much faster."