Omnichannel retail strategy: the role of POS
The role of POS in your omnichannel retail strategy
Where to start with implementing the right technology for a new omnichannel strategy? We’d recommend mPOS printers. They work with in-store tablets used by sales associates and enable a seamless, consistent shopping experience.
Finally we’ll touch on this valuable technology, and paint a picture of what mPOS can achieve in a retail business like yours.
The basis of omnichannel
The use of mPOS printers is just one example of holistic technological integration that busts multichannel siloes and helps to create a consistent customer experience. Forming the basis of omnichannel, mPOS printers transform store operations by tying into broader enterprise infrastructure, enabling integration with many hardware (e.g., enterprise servers) and software (e.g., cloud-based services) components to support more efficient operations.
Contrary to common perception, technology advances that enable an omnichannel shopping experience can be adapted to existing legacy POS systems. The specific deployment strategy depends on the size of the enterprise and the POS solution.
Case in point
It’s important to note that there is no absolutely right way of implementing omnichannel – as we’ve mentioned, it’s your business and your customers that must drive the change. Nevertheless, here is a good example of how you can tie all your systems together through a unified POS system – just one way of enhancing the customer experience, and in-store operations.
First, ensure that you’ve got a single view of your entire in-store and warehouse inventory. Therefore, if the customer enters one store looking for a product, to find that it is only stocked in another, it would be quick and easy to ship the product for home delivery or collection.
This view would be enabled through tablets that employees are carrying in the store. The customer’s transaction is completed at the aisle where they were standing, and a receipt is issued from the intelligent POS printer located at the end of the aisle.
Secondly, ensure consistent pricing. Make sure that their online and in-store prices are identical by tying the website’s pricing to the in-store POS. Unifying these systems makes certain that the lowest price was always being offered to the customer at checkout.
Third, tie online ordering to in-store pick-up. When the customer requests this service, the e-commerce site can send the data to the intelligent POS printer at the customer service desk – which forwards a confirmation email to the customer. The same intelligent printer can then provide a ticket signaling an employee to pull the product from the shelf and hold for customer pick-up.
The strategy for your store
A retail omnichannel strategy can do so much – and we’ve touched upon only a portion of the benefits. For any retailer, an intelligent POS system can serve as the technological backbone for deploying its omnichannel experience. It fosters customer loyalty and allows you to present a consistently branded experience across all channels and locations.
Consider your store and technology. Look for adaptability, scalability, and integrated experiences. Listen to your customers. Pay attention to the trends. Harness the success of omnichannel. This is what we want for your brand – and what your customers will value long after a transaction is complete.
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