Lewis Gets Inked: Q&A with Maria Eagling
Meet the creatives: Maria Eagling
A unique pool of talent has been brought together to create Epson’s new ambitious film, Lewis Gets Inked. Over forty people shared their expertise on the day including a special effects team, stunt supervisors, a movement specialist, lighting technicians, photographers, and more. We caught up with the people working behind the scenes to discover what they loved about the shoot, how they got started in their dream career and what other interesting projects they’ve been involved with.
Maria Eagling, Marketing Director, Epson Europe
Maria understands the Epson brand inside out, having started her career in product management at Epson.
She was appointed Head of Creative for Europe in 2009, and was promoted to her current role as Marketing Director in 2011, tasked with driving the continued development of the Epson brand. Since then she has centralised marketing and implemented the marketing strategy across Europe, Middle East and Africa in over 30 languages, worked on numerous TV campaigns, and sponsorship activations with Manchester United and the MERCEDES AMG PETRONAS Formula One™ Team.
How did you set on the idea for the film?
It all started with our EcoTank printers. The new models were set for release in September (2016), and so we needed to come up with some exciting ideas to support its launch. One of our agencies came up with the core of an idea, which we further developed. We then worked with Citizen Films to further develop and deliver a film that we believe is something really surprising.
What are the best and worst parts of your job?
There’s a moment on a project like this, when everything just falls into place and you can see how the ordinary can be transformed into something really special. We can work on a project for several months, so it’s great when you finally see it all come together, and deliver a result for the business. And the worst part? There are times when, for one reason or another, we can’t put an idea into action. It can be hard saying goodbye to an idea that you’ve grown attached to.
What have you most enjoyed about making this film?
We’ve worked on this project for a year, so it’s fantastic to see the end result after a lot of hard work by a lot of people. And when you get a positive response to the final film – it makes it all worthwhile.
Do you have any advice for anyone starting out in the creative industries?
In the creative industry the work is often on a project-by-project basis, so it’s essential for people to want to work with you time and again. It’s also crucial to have a good attitude and be enthusiastic about your work. Although the creative industry can be informal at times, ensure that you’re always professional, friendly, engaged and polite.
Follow the link to watch the full video: http://www.epson.co.uk/lewisgetsinked