Redefining the customer experience

How to enhance customer experience for better business

Redefining the customer experience

It’s never been easier for customers to get what they need without visiting a physical shop. But while mobiles account for more than half of all online shopping traffic (beating computers and tablets), 90% of purchases are still made in store1. Why?

Well, sometimes we desire the instant gratification of an in-store purchase, and sometimes we like to browse with our senses: actually using the products. And most often than not, the ultimate purchase decision hinges on the quality of the customer experience.

With the rise of online shopping, the customer experience is the key advantage high street stores have over the internet – so to keep customers coming through the doors, it’s important to fully engage them.

Customers want flexible payment options; it pays to offer them.  They want personalised journeys (45% of consumers and 57% of business buyers say that by 2020 they will switch brands if a company doesn’t actively anticipate their needs1); so it pays to make this happen. They want fast and convenient service; so it’s a good time to explore new possibilities.

Take a look at our latest short video, ‘Redefining the customer experience’, and discover some of the technologies that can help to connect customers with purchases, mobilise sales teams, and create engaging experiences. 

To watch the video, click here.

1 http://www.itproportal.com/features/2017-the-year-of-the-connected-customer-experience/