High-capacity EcoTank printer achieves cumulative global sales of 15 million units

New printing concept proves a success

High-capacity EcoTank printer achieves cumulative global sales of 15 million units

Seiko Epson Corporation (TSE: 6724, "Epson") is pleased to announce that its high-capacity ink tank printer (EcoTank) has achieved cumulative global sales of 15 million units, proving the success of this revolutionary new system.

Epson first launched the high-capacity ink tank printers in October 2010 in Indonesia. Since then, the high-capacity ink tank printers have continued to be introduced into 150 new countries and regions1, highlighting the positive response to this new concept.

This new type of printer has made a significant impression on the market. This is particularly evident in emerging markets where sales of the series have accounted for approximately 10% of total sales of printers (laser and inkjet printers), which equates to approximately 45 million units2. Epson predicts strong continued sales growth with global annual sales projected to account for nearly 40% of the total sales of Epson inkjet printers3.

Epson believes the success of the high-capacity EcoTank printers is due to a number of factors. The high-capacity ink tanks are purpose-built and fully integrated, which means that they provide a mess-free and reliable solution. There’s also the convenience aspect, as the user can fill the high-capacity ink tanks and print thousands of pages without interruption (instead of repeatedly replenishing their printer with ink cartridges). Another important factor is cost-effectiveness; they can offer a ultra-low-cost per print, as the high-capacity ink tank printers come bundled with high yield ink bottles.

Koichi Kubota, Director, Managing Executive Officer and Chief Operating Officer, Printer Operations Division, says: “With 15 million units sold, we’re proud to say that this new concept has proven a success. At Epson, we’ve always valued the importance of offering customers a wide range of choice so that they can find a product that suits their individual needs. We identified a unique market opportunity; customers looking for a purpose-built, reliable, cost-effective and high-volume printing solution. Our innovative high-capacity ink tank printers provide the answer and we’ve got the sales figures to testify to that.”

1) 150 countries between October 2010 and the financial year of 2015
2) For the financial year of 2015 according to Epson’s survey
3) For the financial years of 2016