Make the Switch: Epson’s President affirms company’s commitment to a more sustainable future

  • New research reveals European businesses not capitalising on energy efficient IT

  • Epson announces commitment to helping customers shrink environmental footprint

  • Innovative Epson robotics sensors unveiled on Company’s 30th “Robotics” anniversary year in Europe

  • Strategic shift from consumer to business inkjet printers continues

Epson, a global innovation leader in printing, wearable devices, robotics and visual communications, announced at a press conference in Düsseldorf its commitment to a sustainable business future, supported by new independent sustainability research on eco-innovation in the workplace. At the event, Epson President, Mr. Minoru Usui, stressed Epson’s commitment to leveraging its unique technologies to contribute to a sustainable society. Other announcements included Epson’s vision for “The New Age of Robotics”, celebrating 30 years of Epson robots on the European market.

Reinforcing the company’s ongoing expansion into business markets were the findings from research conducted by industry analyst firm Quocirca which found that most European companies are not capitalising on eco sustainable technology. The research, which took place over April and May 2016 and covers the opinions of IT purchasers across 500 European organisations on sustainability, comes at a time when these organisations are facing increasing pressure to report on the triple bottom line and drive more eco-innovation internally. 

Epson President, Mr. Minoru Usui comments: “As a company, our sustainability ambitions go beyond the technology that reduces the environmental impact of our products. As can be seen from the research, a sustainable future can only be achieved when backed up by business action. Epson wants to fundamentally change the behaviour and businesses of our customers by providing products, services, and functions to enable a more efficient office and a better, more sustainable future”.

Despite cost and sustainability pressures, the research found that just 23% of European companies are realising the full potential of energy efficient technology1. Stark differences in attitudes were revealed between large enterprises and SMEs, with 74% of large enterprises viewing sustainability as a high priority compared to only 33% for SMEs. Larger enterprises (39%) were more likely to be using energy-efficient IT compared to smaller enterprises (8%), with SMEs perceiving cost as the main barrier1.

Rob Clark, Senior Vice President, Epson Europe, highlights that: “Making the switch from laser to inkjet printers, for example, can help companies achieve energy savings of up to 96%, CO2 emission reductions of 92% and waste reductions of 95%. Therefore, offering not only cost efficiencies but energy efficiencies too.” Over half of respondents (56%) state they plan to make the switch to inkjet over the next 12 months.

“The best is yet to come,” adds Mr. Usui, “we will continue to refine our technologies across our four innovation areas (inkjet, visual communications, wearables and robotics) to increase the value provided to our customers and to enhance our contribution to environmental improvements. Our targets are ambitious but the scale of the environmental challenges our world faces requires strong responses and we want to continue to be leaders in making a difference. It is our duty as a manufacturer.”

  • The New Age of Robots: new Epson robot force sensors enable automation of difficult tasks

Epson robots have been commercially available in Europe for 30 years, and today, continuing this strong heritage the company announced the development of its S250 series of high precision sensors for robots. When used in combination with robots such as Epson’s new N-series, will enable robots to automatically modulate the force they apply to objects, allowing the automation of complex tasks that formerly required human sensory perception.

The sensors are a significant development for Epson and for the manufacturing industry, bringing the company a step further toward achieving its goal of creating a world in which robots support people in a wide variety of situations, where humans and robots coexist and where technology will help free people from manual labour to allow them to focus on more creative work. In addition, Epson is committed to plans to expand into non-manufacturing and service industry applications (such as healthcare and service in the home). 

  • Global Strategy and Corporate Vision for 2025

Epson is poised for its next phase of growth and consequently, has established a new corporate vision outlining the path the company will follow over the next decade, a mid-range business plan for the first phase towards achieving the vision. The Epson 25 Corporate Vision takes into consideration changes in the business environment and global mega trends, and describes where Epson wants to be in 2025. Innovation will be driven across four areas, namely: inkjet innovation; visual innovation; wearables innovation; and, robotics innovation.

Reinforcing the company’s commitment to the European market, Rob Clark, Senior Vice President Epson Europe, talked to the company’s €50 Million investment in Europe (principally focussed on infrastructure, IT, marketing and workforce expansion), part of its overall €2 billion European growth plan, which looked to strengthen European sales capabilities and increase workforce by 10%.  Moving forward, global investments in key regions such as Europe, the Middle East and Africa will be paramount to sustaining growth in business markets over the medium to long-term.  


1 Quocirca