The MEDIADESIGN HOCHSCHULE für Design und Informatik GmbH [Media Design University for Design and Information Technology] is one of the largest private providers of courses and training in the area of new media, games, fashion, management and design. The company sees itself as a trend-setter. It uses projection know-how from Epson to teach the students the techniques of media management, computer game design or 3D animation.
There are currently more than 1,250 students and trainees in the Design and Information Technology Departments at the Media Design University's three sites in Berlin, Munich and Düsseldorf. The private, state-recognised university offers many different courses in the sector of modern, digital media: for example relating to game design, fashion design, media design or management in media companies. The Media University is the place to go. In addition to these degree courses there are also training courses leading to IHK (German Chamber of Industry) certification as a media designer in various disciplines.
At the heart of the university are professionally-equipped seminar rooms with extensive media technology and up-to-the-minute video and audio studios. Amongst their equipment there are 22 Epson projectors, which are not only used for teaching. The devices, primarily Epson EH-TW5000 projectors, support the professors in their lectures but also the students giving their own presentations. Many of the students' projects and assignments are based on visual content that is projected via these systems.
The projectors are also used in events, exhibitions and competitions. Regular lectures by prestigious guest speakers, inaugural lectures or even live conferences with the other university sites require excellent AV equipment. Here the prime criteria are reliability, faithful colour reproduction of content and high light output. And it is not only the projectors that have convinced the Media Design University: the Digital and Print Media Design Faculties (IHK) use Epson scanners and printers to create examination pieces and exhibition materials.
Challenge: procurement
What started out as a simple procurement task turned out to be a real challenge. Dr. Sreeni Kommana, Technical Director of the Media Design University, is well aware of the process. "The choice of projectors took us a long time. We were looking for equipment that was flexible and capable of a large range of applications. For us that means: accurate colour playback and a certain minimum light output were absolutely essential."
A long lamp life is also important, as are the guarantee for the projector and lamps and the price-performance ratio of the equipment. The Epson EH-TW5000 series ticked all of the boxes. "We had tested various products from different manufacturers at our three university sites in Berlin, Munich and Düsseldorf. We chose the Epson projectors because of the faithful colour reproduction and light output as well as the guarantees and price-performance ratio."
The right decision for flexibility
The projectors are used in very different areas within the Media Design University and especially the presentation of examination or project work requires very flexible and powerful systems. This is particularly true of the project for the "Media Lab": here, for example, room installations are designed on the basis of projection to illustrate the new methods of communication between people and between person and machine. Visitors notice the unusual conditions of use as soon as they experience projectors upended on the wall, projecting on to the floor via a system of mirrors. By the "intuitive use" of individual hot spots the observer triggers virtual changes in the landscape that is portrayed. And then again some projectors are integrated in presentation units or are positioned behind transparent walls.
The demanding requirements placed upon the products are now paying off: "So far the Epson products have proved to be a good investment on an everyday basis," says Dr. Kommana in praise of the Epson projectors. "So far we have had a very good experience with the products. For future, innovative projects we will therefore also look to Epson for our solutions."
Thus in the medium term all of the older projectors are to be replaced by equipment from the Japanese manufacturer. Even Epson large format printers and scanners are still in use.
The Mediadesign Hochschule für Design und Informatik GmbH is one of the largest private providers of degree and training courses in the areas of new media, games, fashion, media management and IT. The company sees itself as an innovator with the aim of teaching the students the technical knowledge required for their study and making them able to develop their own new knowledge independently.
The Media Design University offers a total of five Bachelor degree courses. The Media Design, Media Management and Digital Film Design – Animation/VFX courses culminate in a Bachelor of Arts degree. The Games Design Course leads to a Bachelor of Science. The two-year Masters Course in Media Management, which is an attractive add-on course for all of the previous Bachelor courses, started to run for the first time in 2006. The university started another Masters course in October 2009 with its MA in Game Design.
The university occupies a total area of 8,000 square metres in Berlin, Munich and Düsseldorf with its own training centres. There are currently 1,250 student places in total (2010).
Address:
Mediadesign Hochschule für Design und Informatik GmbH
Lindenstraße 20 - 25
10969 Berlin